Proptech’s Marketing Partner

Elevate your brand visibility and accelerate growth with fractional marketing leadership that understands both sides of the multifamily industry.

✔ Deep experience on both multifamily operator and vendor sides

✔ Intimiate understanding of PropTech challenges and opportunities

✔ Strategic approach that blends execution with long-term vision

Industry expertise

Deep multifamily knowledge from both sides of the market

Proven Results

Brand visibility, lead generation, and market differentiation

The JMC Strategic Difference Lies in Experience and execution

Strategic Leadership

Executive-level marketing guidance for PropTech growth

Comprehensive Marketing Solutions

Four key pillars of service designed to elevate your brand, drive growth, and establish market leadership in the multifamily and PropTech space. Depending on your needs, we offer:

Strategy

Strategic Marketing Leadership

Develop and execute unified strategies that engage buyers, sellers, renters, and operators.

  • Establish market-leading position in PropTech and multifamily

  • Unified strategy across all stakeholders

  • Focus on execution and results

SUPPORT

Team & Vendor Oversight

Optimize your marketing operations and team performance.

  • Mentor internal talent and coordinate with agencies

  • Advise on hiring for future in-house marketing roles

  • Assess and optimize marketing stack and workflows

Content

Brand, PR & Content Direction

Elevate your brand through strategic, consistent messaging across all channels.

  • Strategic messaging for national and local markets

  • Content initiatives: blogs, video, social, partnerships

  • Brand positioning that supports growth

Expertise

Multifamily subject matter expert

Translate multifamily operational realities into smart marketing actions.

  • Guide messaging and campaign strategy

  • Advise on marketing for different verticals (Multifamily, Student, etc.)

  • Events strategy, budget and execution

Introduction

I’m Jen, the founder of JMC Strategic

We’re the industry’s go-to fractional marketing team, and specialize in helping Proptech companies across all stages make their marketing work harder and smarter.

I’m based in Atlanta, and found my passion for helping brands tell their stories while on the multifamily side. Before starting my fractional practice, I was on the vendor side, so I know exactly what it’s like to be in your shoes.

I bring a unique perspective on driving visibility, engagement and growth from GTM to outreach to events, and help bring brands to life through smart PR, strong positioning, and incredible exposure.

If you’re looking to bring clarity, consistency and momentum to your marketing efforts, I’d love to help you hit your goals.