But first – Coffee!
I’d love to chat over a cup of coffee – it’s where the best ideas start. I’d love to grab a (virtual or in person) cup of coffee, get to know you and your needs, and share more about me. Here’s a bit about me to start:
My professional journey spans over 15 years across nearly every corner of the multifamily industry. I started on the owner/operator side before moving into the supplier space, which gave me a unique, well-rounded perspective I still draw from today.
About ME
Learn more and connect with me on Linkedin
My Experience
Spans Multifamily, Vendor, and media.
Let’s chat about how that can work for you.
VP of Sales & Marketing | 2024-current
Network-wide ad sales and placement
End-to-end production of annual Podcast Palooza event (300+ attendees)
customer advocacy manager | 2022-2023
Built a cross-functional referral and advocacy program to amplify customer stories and drive pipeline.
Led campaigns and events to turn satisfied customers into active brand advocates.
marketing partnerships manager | 2021-2022
Led marketing, product partnerships, and event strategy; built cross-functional processes, collaborated with clients, and used data to optimize performance.
director of marketing | 2021
Led corporate marketing, PR, brand, events, and content strategy; scaled the team, implemented tech stack, supported cross-functional initiatives, and drove marketing ops across U.S. and U.K.
Grew the team from 2 to 12, supported SmartRent’s IPO, tripled MQLs, and elevated brand visibility through content, PR, and national speaking engagements.
director of client performance | 2017-2021
Delivered insights through survey analysis, client reviews, and strategic planning to improve on-site experience, reputation, and resident satisfaction.
10x’d social media presence, upsold services to boost client revenue, launched an industry podcast and webinar series, and spoke at major multifamily events.
director of marketing & Training | 2015-2017
Supported regional leaders with strategic marketing plans, advertising, and pricing initiatives to drive traffic, boost occupancy, and improve leasing performance.
Implemented lead-tracking software, launched training programs, revamped underperforming property marketing, and helped design new websites and branded materials.
director of marketing & Training | 2014-2015
Led marketing and sales strategy, boosted social media engagement, improved website performance, and developed retention programs and creative campaigns.
Drove $10K+ in sales through email marketing and trade shows, and increased impressions and CTR through enhanced digital advertising.
director of marketing & Training | 2013-2014
Managed SEO, SEM, and PPC initiatives with external partners; trained teams on marketing strategy, created branded collateral, and supported property-level marketing plans.
Led company rebrand, launched a new website, and drove audience growth through social media, community engagement, and targeted digital campaigns.
Sales Operations Manager | 2009-2013
Supported sales and marketing leadership by executing digital strategies, training teams, leading client education sessions, and assisting with product launches and account transitions.
Managed online marketing for 400+ client listings, overseeing a $300K+ book of business and driving growth through digital advertising and reputation management.
