Does Your Prospects’ Perception of the Community Meet Reality?
It’s not surprising that 84.5% of renters who participated in our 2019 Online Renter Study said they researched online before reaching out to a community. With a variety of online resources available to renters, the tour now comes down to a simple means of verifying what the renters have seen online. Renters are wondering “Do the pictures I am looking at online truly represent what will be seen when I get there?” when starting their renting journey.
Renters don't trust your website. Here's why!
We all have made purchases online, perhaps even yesterday. When you are looking for a specific item, you read multiple reviews, crowd source your family and friends and do as much research as possible before you decide to buy.
High Tech and Higher Touch: The Evolution of Leasing
Have you noticed the new branding at McDonalds includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing NOI, but it actually is driven by the desire to focus on the customer’s experience.