Social Media and Review Responses: Do you know your audience?
Social Media, Reviews jennifer Carter Social Media, Reviews jennifer Carter

Social Media and Review Responses: Do you know your audience?

During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however each have a different target audience. Imagine you are checking out a new restaurant for dinner, if you have never been there before, reviews will be the most important aspect of looking for a quality restaurant.

Read More
High Tech and Higher Touch: The Evolution of Leasing
Leasing jennifer Carter Leasing jennifer Carter

High Tech and Higher Touch: The Evolution of Leasing

Have you noticed the new branding at McDonalds includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing NOI, but it actually is driven by the desire to focus on the customer’s experience.

Read More