Revolutionizing Home Experience: Drew & Jonathan's Trust-Building Innovations and Media Strategy
Drew and Jonathan have developed and expanded their home-focused brand over the last 10 plus years which now has a presence in 150 countries and over 10,000 products generating nearly $1 billion in sales. They are focused on content-driven sales tactics and technologies that enhance the home experience, which has been an underinvested area. This includes opportunities in commercial and multifamily real estate.
Elevating Multifamily Living: Hospitality Influence
Validation which includes being seen, heard and taken care of is important for Gen Z, but in my opinion I think that statement really is what every human wants, not just a specific generation. We live in a world where everyone wants control of their own schedule to their own choices that hopefully make their every day life simpler; from purchases to experiences. Many ways to elevate a customers experience is the ability to give personalization through technology, but what if that is not the only way we elevate the customers experience?
Out with Centralization and In with Frictionless!
I recently expressed my frustration around an experience outside of the industry, (You can check out my LinkedIn Post) and it really got me thinking about the customer experience.
As an industry we should move away from the idea of "centralization" and we should be focused on the term: Frictionless. What does that mean for both onsite and residents as both sides of the business are important.
The Power of the 3 C's: Communication builds Connection and Community!
Beyond the Sale: How Trust-Actional Strategies Foster Enduring Partnerships in Multifamily Operations
In the fast-paced world of multifamily operations, as suppliers, we often find ourselves at a crossroads between the pressing demands of transactional results and the deeper, more fulfilling journey of building trust-actional relationships. Our roles, traditionally gauged by the immediacy of sales and the tangible outcomes of transactions, are evolving in a landscape where the rules of engagement are being rewritten. In this dynamic environment, we strive to embody a trust-actional approach, recognizing that the true measure of our success extends far beyond the confines of immediate sales figures.
Striking a balance between technology and being genuine
Merriam -Webster determines 2024 word of the year - AUTHENTIC!
With no surprise, are people looking and craving authenticity within this world where we keep leveraging technology. However, with the use of more technology in the next year, how do we strike a balance between leveraging technology and maintaining authenticity? How do we give residents what they want from a technology experience but still create moments and experiences where residents feel onsite team members are authentic and not robots.