Customer Advocacy Manager 2023 - Current
HappyCo Remote (GA)
Marketing Partnership Manager 2021 - 2022
Fetch Package Remote (GA)
Responsibilities: Work closely with marketing, sales, customer success, and lead generation teams to create a referral and advocacy platform to amplify HappyCo’s customer experiences to drive new pipeline and identify customers for various campaigns and research participation. Build and nurture customer relationships and ideate engaging campaigns, initiatives, and events to turn customers into advocates.
Achievements: Coming Soon
Responsibilities: Oversee the development, planning, and execution of Marketing along with Product Partnerships. Drive the Event Strategy for 2022. Leverage both quantitative and qualitative insights to drive and optimize marketing initiatives. Collaborate with clients on marketing needs including collateral, digital marketing etc. Implement and drive marketing process for increased collaboration across divisions driving increased leads.
Achievements: Grew Marketing team from 2 to 12 employees. Joined company and within first 6 months assisted SmartRent in going Public in multiple facets. Tripled MQL through lead generation and attribution Lead the content team in effective content strategy including blogs, emails and newsletters. Spoke at conferences and associations across the US including NAA, 2021.
Director of Marketing 2021 - 2021
SmartRent Remote (GA)
Responsibilities: Oversaw the development, planning, and execution of corporate marketing, PR. Lead and develop team of marketing professionals ensuring all direct reports are performing to the expectations of their assigned positions and goals. Drove Brand, PR & Communications strategy, managing agency resources to elevate brand visibility. Managed media relations, announcements, editorial placement, and speaking opportunities through 3rd party PR firm. Grew the UK Marketing presence and supported the UK team. Responsible for producing valuable content for the company’s online presence and lead generation. Grew events team and assisted in executing 100 plus events a year. Leveraged both quantitative and qualitative insights to drive and optimize marketing initiatives. Lead Brand Manager and team to executing brand guidelines. Implemented marketing tech stack. Partnered with Product team on product updates. Supported SmartRent Revenue Organization, Product Team as well as C Suite on company initiatives. Collaborated with clients on marketing needs including collateral, digital marketing et. Implemented and drive marketing process for increased collaboration across divisions. Contributed to a variety of special projects and perform administrative duties as assigned. Developed relationships with national and local apartment associations to secure speaking engagements. Lead company social media strategy.
Achievements: Grew Marketing team from 2 to 12 employees. Joined company and within first 6 months assisted SmartRent in going Public in multiple facets. Tripled MQL through lead generation and attribution Lead the content team in effective content strategy including blogs, emails and newsletters. Spoke at conferences and associations across the US including NAA, 2021.
Director of Client Performance 2017 - 2021
SatisFacts Research & Apartment Ratings Remote (GA)
Responsibilities: Analyze survey results, prepare and conduct review sessions for clients at both corporate and on-site levels. Identify, and address key factors impacting client performance. Leverage both quantitative and qualitative insight to clients to strengthen their online reputation and on-site experience. Partnered with new clients to establish a strategic plan increasing resident satisfaction. Analyze research data and publish monthly industry articles based on findings.
Achievements: Grew company Social Media presence 10X, including but not limited to Facebook, and Instagram. Increased client revenue through upselling during client reviews. Spoke on behalf of companies for NAA, VAMA as well as other associations and client leadership conferences. Created an industry podcast focusing on sharing current renters experiences in multifamily. Established monthly webinars (up to 1000 attendees) to increase industry knowledge.
Director of Marketing & Training 2015– 2017
Panther Residential Management Marietta, GA
Responsibilities: Working with and supporting the Regional operations leaders in developing and executing strategic and tactical marketing plans for the assigned portfolio of properties. Create and implement advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance.
Achievements: Implemented new software to centralize calls, track leads and increase property reputation. Developed and implemented a training program to enhance employees' careers. Design community collateral marketing materials to be consistent with the individual community and Panther brand guidelines. Provided in-depth marketing support to under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely following up to evaluate results. Assisted in design and launch of new property websites to meet industry and prospect standards.
Director of Marketing and Training 2014– 2015
LeatherCordUSA Woodstock, GA
Responsibilities: Lead and managed a marketing and sales strategic plan including increased growth and engagement for company social media presence. Implemented a successful customer retention program leading to increased monthly sales. Cultivated relationships with industry bloggers and designers for national publications and online presence. Play an important part in company website redesign which included improved google analytics. Created monthly marketing concepts through Photoshop for print and online presence.
Achievements: Executed Email Marketing Campaign resulting in excess of $5,000 in sales as well as multiple trade shows across the US resulting in event sales exceeding $5,000. Increased Digital Banner Advertising resulting in improved impressions and CTR
Director of Marketing and Training 2013– 2014
Place Properties Atlanta, GA
Responsibilities: Oversaw the implementation of SEO, SEM and Pay Per Click with 3rd party company. Trained employees on marketing strategies and programs through webinars, site visits and one on one calls. Created collateral material from internal and external graphic design and printing sources while adhering to brand standards. Partnered with investment Managers & Community Managers in implementing a strategic marketing & consumers service plan
Achievements: Revamped and rebranded company brand including new logo and website design to expand property target audience through digital channels. Increased growth and engagement through social marketing concepts, community-building efforts and promotions. Increased growth and engagement through social marketing concepts, community-building efforts and promotions
Sales Operations Manager 2009 – 2013
RentPath/Consumer Source – Apartmentguide.com Norcross, GA
Responsibilities: Supported Market Sales Manager and Regional Market Director in executing marketing strategies. Strong track record in transforming & increasing customer satisfaction while increasing revenue per client. Held seminars and webinars for management companies on Social Media and Reputation/Reviews. Trained Atlanta Sales Reps on new products and software to meet company standards. Assisted 7 Sales Executives in transitioning clients from the sales channel into account management via phone and on site visits. Provided Onsite and web training, marketing and web listing support. Participated in new product launch meetings to help identify digital initiatives. Created sales presentations for clients, Sales Executives and Market Sales Manager
Achievements: Managed and focused on online marketing and advertising through 400+ clients listing exceeding a book of business of $300,000