I recently expressed my frustration around an experience outside of the industry, (You can check out my LinkedIn Post) and it really got me thinking about the customer experience.
As an industry we should move away from the idea of "centralization" and we should be focused on the term: Frictionless. What does that mean for both onsite and residents as both sides of the business are important.
Read MoreIn the fast-paced world of multifamily operations, as suppliers, we often find ourselves at a crossroads between the pressing demands of transactional results and the deeper, more fulfilling journey of building trust-actional relationships. Our roles, traditionally gauged by the immediacy of sales and the tangible outcomes of transactions, are evolving in a landscape where the rules of engagement are being rewritten. In this dynamic environment, we strive to embody a trust-actional approach, recognizing that the true measure of our success extends far beyond the confines of immediate sales figures.
Read MoreMerriam -Webster determines 2024 word of the year - AUTHENTIC!
With no surprise, are people looking and craving authenticity within this world where we keep leveraging technology. However, with the use of more technology in the next year, how do we strike a balance between leveraging technology and maintaining authenticity? How do we give residents what they want from a technology experience but still create moments and experiences where residents feel onsite team members are authentic and not robots.
Read MoreCommunity is the most-desired amenity
According to ButterflyBMX recent article, “8 trends to expect in the future” #4 trend, “Community is a most desired amenity. We may not think of Community as an amenity or even connect the dots on the benefit when a prospect is looking. Understanding the scope and effect community has on a resident is important. So much so the NMHC/Kingsley Apartment Renter Preference Report showed that 60% of residents indicated their living space reflects their identity. That is 6 out of every 10 renters, or view it this way: 180 residents of a 300 apartment home.
Read MoreThe concept of personal brand trust can extend beyond individuals to also influence the trustworthiness of a company. A company's brand is essentially the sum of the perceptions and experiences people have with it, and trust is a fundamental element of a strong and positive brand.
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