Jennifer's professional journey spans an impressive 15 years, rich with diverse experiences that have honed her expertise from various angles within the industry. Beginning on the owner/operator side of the business, she swiftly transitioned to the supplier domain, accumulating invaluable insights. Her tenure as a Traveling Property Manager notably contributed to enhancing occupancy rates, while her pivotal role at Apartment Guide (now RENT) solidified her connections and expertise. Returning to the owner/operator sphere, she steered the Marketing departments of two management companies, where her focus on client best practices for resident retention ignited her passion. Embracing her obsession with resident and customer satisfaction, she found her niche at SatisFacts.

Notably, her role as the Director of Marketing at SmartRent marked a pivotal phase, where she played a crucial part in the company's public debut. Here, her expertise in public relations was instrumental in molding the company's image and communication strategies. Joining Fetch Package, she orchestrated transformative shifts through Communications and Marketing Relations, reshaping the company's trajectory by emphasizing brand, customer experience, and PR.

Jennifer's impactful journey continued at HappyCo, where her initiatives in influencer marketing and sales programs, alongside the development of a Customer Advocacy Program, significantly elevated the company's brand through strategic advertising and PR endeavors. Her career trajectory is marked by an unwavering commitment to driving growth and innovation within every role she undertakes.

Cheers to each of you! I would love nothing more than to grab a cup of coffee together, (on me) so be sure to reach out! You can always check out more about her industry experience on her LinkedIn Page.

Education

Westfield State University
B.A, Business 2003

Full Sail University
MBA, Marketing 2013